"Mahaska was founded as a proprietary brand-driven bottling company that expanded under Harry Morgan into an independent franchisee. Today, we continue to advance our proprietary brands while remaining steadfast in our commitment to franchisor partners. I dedicated my career to the preservation of the franchise system and the rights of independent franchisees globally, not only in beverage, but in all industries. The franchise system and the entrepreneurial spirit of the independent franchisee is an expression of core capitalist values that are uniquely American. As a result, we deeply value the relationships with our franchisor partners and continue our unwavering commitment to developing franchisor brands within our territories with the same vigor that we afford our proprietary brands."

Bradley Muhl, Chairman of the Board

"As the beverage category continues to evolve, it becomes very important for beverage distributors to evolve as well. Mahaska has a long, rich history in the beverage business, but they are not resting on their laurels. Great brands need three important components: a quality product that delivers functionality to its consumer, marketing cache that gives consumers a connection, and dependable partners to distribute. AQUAhydrate believes that along with Mahaska we deliver on those three critical components."

Greg McCauley, EVP of Sales at AQUAhydrate

"TYR was interested in making a foray into the beverage landscape but did not have the executional capabilities in place to address functional requirements across product development, manufacturing, and distribution in a different industry. In Mahaska, we found a vertically-integrated partner who could offer a turnkey solution able to address all aspects of the process from product formulation to placement in retail. In addition to being a trusted partner, Mahaska has been a dedicated steward of the TYR brand. From top to bottom, Mahaska personnel have been ready and willing to assist the TYR brand in every aspect of our business, including regional sales, marketing, and event activation in both beverage and apparel."

Matthew DiLorenzo, CEO of TYR Sport